April 2021
Love These Brilliant Tips To Create Affordable Promo Videos
20/04/21 11:54
How To Create Promo Videos Without Spending A Fortune
Promo videos are a great way to spread the word about a forthcoming event or marketing initiative engagingly!
Promos are similar to teaser videos, in which you catch the audience's attention and entice them to find out more about your brand, its products, or services.
So if you're wondering how to create compelling promotional videos on a budget, keep reading, and we'll go over some of the most important things to keep in mind!
When Should You Use A Promo Video?
Promo videos are fantastic for drawing new customers by raising awareness about events.
If your audience is unfamiliar with your brand, promo videos can draw their attention to your current promotion while simultaneously informing them about your brand.
You can also re-engage established and returning customers by luring them in by giving them an incentive, such as a discount, which will encourage them to buy from you.
Why Create Promo Videos?
In a nutshell - because they work!
Promo videos are an effective way to communicate information that you want your audience to remember.
Consider all of the ads you see in the weeks leading up to the holidays, such as Christmas or Easter, with major retailers advertising deals on their products or services.
Similarly, you can use promo videos to successfully draw potential clients or encourage existing clients to engage with your business, which can be especially helpful when trying to get guests to sign up and attend events.
How To Make a Promo Video
Below, we'll go over how you can create your promo videos without spending on fortune on hiring a production company.
Step 1: Write a script
- Start with the fundamental concept - what are you trying to sell or promote?
- Concentrate on the keywords and key ideas you want to incorporate into the promotional video.
- Keep your video script brief - promos can run up to a minute and a half, but anywhere from thirty seconds to one minute tops is optimal!
Step 2: Create a storyboard
- Promo videos require visual aids such as graphics or title cards. So make sure to plan these out ahead of time.
- It would help if you tried to plan out what you want to include in terms of visuals.
- One great tip to help keep costs down is to create different copies of the same promotional film. To make several promo videos for the same campaign, consider coming up with a few brief variations of the same theme or concept.
Step 3: Action!
- Now that you've planned your vision, it's time to bring it all together!
- Shooting on location in your shop, event location, or workplace is the most cost-effective option.
Step 4: Editing Time
- The promo video's most crucial aspect is to share valuable details, such as coupon codes, event dates, or deadlines for the end of the offer.
- So that the viewer doesn't lose out, make sure to provide these details creatively with illustrations and graphics.
- Don't forget to add valuable information about your brand, including your logo, business cards, website address, etc.
Step 5: Promote, promote, promote!
- Since your social media networks are one of your company's most important marketing channels, this is a great place to start. Be sure to share your promo videos on them!
- Spend some money to advertise your promo video on social media, and use retargeting to alert your fans and subscribers who have opened your promotional email about the deal!
Creating Effective And Affordable Promo Videos
There's no doubting the fact that you can easily spend hundreds or thousands of dollars to create promotional videos for your brand.
But by creating your videos yourself, writing your script, filming on location, and editing your content in-house, you can easily make promotional video content that's not only engaging but also cost-effective for your brand!
About The Author
This is a guest post by Bryan Davidson
How To Promote Your Pet Care Business On A Budget
16/04/21 14:20
As you work in the animal care industry you can make a massive positive impact on animal's lives. But how can you let people know of all the good work you do? And without a big marketing budget?
Social media is the obvious place to start. I know it can help you to engage with your potential customers. And also your existing customers. Customer retention is a great way to ensure you're not having to rely on getting new customers. This can be costly, not least in your time.
There are many social networks you can use. I'm not going to tell you which is the best network. Whether it's Facebook, Twitter, Instagram or LinkedIn, they all could be useful.
And with those 4 as an example, they all allow you to post without paying. You don't need to pay. Of course you can advertise. But this may have a limited impact. It depends on your business objectives. You can do a lot to engage with people, let people know about what you do and promote your business. Without paying for advertising.
A recurring problem, I hear from my new coaching clients is, what do I post? I can understand this. Particularly if you're busy. With several hours a day spent with your animal customers. When do you have the time to plan your posts?
This is where it's useful to sit down and decide what you want to achieve. And brainstorm some ideas on what you can do to achieve this. A scheduler can be useful to help you. There are also ways to schedule your posts in advance. But it can be as simple as deciding that you'll spend 15 minutes at the beginning or end (or whenever) each day. To post on your chosen network. Read this post for more ideas.
Do you need to post or have an account on more than social network? No. Having one social network that you use is fine! Better to do one well rather than several badly!
Other ideas for promoting your business with a big marketing budget include:
If you'd like to receive a free social media scheduler or website audit checklist. Then please email me at info @ taranet.co.uk.
Click here for more information on consultancy. Or email me at info @ taranet.co.uk for info on coaching opportunities with me.
Regards, Suzanne
Director at Taranet
PS: You can find more equestrian and pet care themed business articles over at my Linkedin, see more here https://www.linkedin.com/in/suzanne-harris-mcmi/detail/recent-activity/posts/
And also search through this blog, for lots more marketing tips for your veterinary or pet care business!
How To Use Social Media To Market Your Business On A Budget
Social media is the obvious place to start. I know it can help you to engage with your potential customers. And also your existing customers. Customer retention is a great way to ensure you're not having to rely on getting new customers. This can be costly, not least in your time.
There are many social networks you can use. I'm not going to tell you which is the best network. Whether it's Facebook, Twitter, Instagram or LinkedIn, they all could be useful.
And with those 4 as an example, they all allow you to post without paying. You don't need to pay. Of course you can advertise. But this may have a limited impact. It depends on your business objectives. You can do a lot to engage with people, let people know about what you do and promote your business. Without paying for advertising.
A recurring problem, I hear from my new coaching clients is, what do I post? I can understand this. Particularly if you're busy. With several hours a day spent with your animal customers. When do you have the time to plan your posts?
This is where it's useful to sit down and decide what you want to achieve. And brainstorm some ideas on what you can do to achieve this. A scheduler can be useful to help you. There are also ways to schedule your posts in advance. But it can be as simple as deciding that you'll spend 15 minutes at the beginning or end (or whenever) each day. To post on your chosen network. Read this post for more ideas.
Do you need to post or have an account on more than social network? No. Having one social network that you use is fine! Better to do one well rather than several badly!
Other ideas for promoting your business with a big marketing budget include:
- Website - presumably you have a website? Then make the most of it! It's not the answer to everything. But too many times I find new clients without key information on their websites. Review it and pretend you've no idea who you are. Would you know what you do?
- Contact other professionals. For example, if you're a veterinary physiotherapist. Then contact all local animal related businesses, so they know you're there. This could be veterinary practices or dog groomers, or stable yards, etc.
How To Get Your Free Social Media Scheduler or Website Audit Checklist
If you'd like to receive a free social media scheduler or website audit checklist. Then please email me at info @ taranet.co.uk.
Improve Your Skills To Run Your Equine or Canine Business
Click here for more information on consultancy. Or email me at info @ taranet.co.uk for info on coaching opportunities with me.
Regards, Suzanne
Director at Taranet
PS: You can find more equestrian and pet care themed business articles over at my Linkedin, see more here https://www.linkedin.com/in/suzanne-harris-mcmi/detail/recent-activity/posts/
And also search through this blog, for lots more marketing tips for your veterinary or pet care business!
How To Become More Sustainable In Your Pet Care Business
12/04/21 22:44
3 Ways You Can Become A Sustainable Pet Care Entrepreneur
As a veterinary physiotherapist how important is sustainability to your business? What does this even mean? And should you worry about it?
If you're another pet care entrepreneur then this article can apply to you too!
First of all what can sustainability mean? It means two things - the impact on the environment and the impact on society.
Take a moment and think, what impact does your veterinary physiotherapy business have?
Here are three ways that this can apply to your business.
- Do you travel to customers? If so, how do you get there? What sort of vehicle is it? If changing your vehicle to a more energy efficient one isn't practical. Do you try and 'batch' your visits? So you're not making unnecessary trips. This is a difficult one. After all, you want to offer a flexible service and be able to meet your customer's needs. But it's worth taking a look at your diary and plan to say visit a particular area once or twice a week. Not only can you cut down on unnecessary travel, it should reduce your stress! Driving about can be relaxing but also can be tiring.
- Equipment. This could be anything you use in connection with your business. There are several things you can consider here.
- Number one - Where do you source it from? Now I know it can be very difficult to get products which are local, or even from the same country! But getting products which haven't travelled miles - thousands of miles to get to you. Will reduce the impact on the environment.
- Number two - What products do you use, what materials are they? Are they reusable? If not, can you get an alternative which IS reusable? If you can re-use. Can you recycle it? Nowadays these are ever more important. And there are many product options. Not all are expensive, and even if something does seem more cost. If it saves on expenditure, and saves the environment it's not a bad thing is it?!
- Can you make an impact in your community? There are dozens of ways you can do this. One idea is to work with like-minded organisations. Making a positive impact beyond your own business. This could be with veterinary practices, pet groomers, horse grooms dog or horse trainers. Giving is a good way to start your sustainability journey. Can you work together to provide information events (eg webinars, client evenings)? Making a difference in your community.
These are a few ideas. But there are many more! Sustainability is a wide term, but that reflects the enormous opportunity. Nowadays many are more keen to ensure their purchasing choices are positive. And don't have a negative impact.
So don't forget to tell your customers. And potential customers on what you're doing. This could be in your newsletters, social media, invoices, anything!
Action Point
- Take a notepad (or notes on your smartphone/laptop). Write down a list of things where you're making sustainable choices now.
- Then write down a list of 10 things you can do to become MORE sustainable.
- And take action, get started. Remember small actions can have a large impact.
How to Get Confidence Running Your Equine or Canine Business
Click here for more information on consultancy. Or email me at info @ taranet.co.uk for info on coaching opportunities with me.
Regards, Suzanne
Director at Taranet
PS: You can find more equestrian and pet care themed business articles over at my Linkedin, see more here https://www.linkedin.com/in/suzanne-harris-mcmi/detail/recent-activity/posts/